Sizes range from newborn up to 6y-though the brand's greatest emphasis is on outfits for kids in the age range of 12-24 months. The clothes from Okie Dokie are designed to carry your little one through his or her years as an infant, toddler, and young child. Today, there are still more than 1,100 JCPenney stores across the country, and the retailer has recently started putting more of an emphasis on selling its house brands like Okie Dokie. The growth of JCPenney has slowed significantly over the last few decades as so much shopping now takes place online, but the company has a successful ecommerce business that complements its retail presence. It decided to focus primarily on clothing and home furnishings, and it began to significantly expand these lines to compete with the specialty apparel stores that had started to pop up in shopping malls. By the 1970s, JCPenney had to decide whether to expand into a mass-merchandiser or to limit its product lines like a traditional department store. The company also started to venture east, and it grew to more than 1,500 stores that were still profitable even during the height of the Great Depression. Penney took a risk on a new business model that helped him quickly grow his business across the western United States.
The history of JCPenney dates back to 1902, when founder James Cash Penney opened his first retail store in Kemmerer, Wyoming. Okie Dokie is one of the top brands of kids' clothes manufactured exclusively for sale at JCPenney.
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